Five strengths underpinning your mobile marketing

With a specific mobile strategy, apps, and website adaptations, you gain market share and increase your online success. Thanks to a new type of CMS, you manage your apps easily and ensure quality at a lower cost.

1. Take advantage of trends, protect investments
Studies indicate that by 2015, two out of three mobile devices will be smartphones. This makes it all the more important to develop a strategy for the iPhone, Google Nexus, and Symbian cell phones and Netbooks now. This longer-term plan is the best approach for success in the highly competitive and dynamic mobile market.

2. Develop lasting customer relationships with apps
The importance of apps is growing rapidly. These add-on programs can be used as an additional marketing channel and as a new marketing instrument. The full capabilities of smartphones, including GPS, Google Maps, and mobile payment methods, can only be unlocked through apps. At the same time, every app download gives you a longer-term presence on the end user device. A video shows you the power of iPhone apps.

3. Lower costs with special CMS for apps
Apps should remain current and relevant, and this is made possible by getunik's new CMS for apps. This Mobile Application Control Centre (MACC) works like a modern Web Content Management System: Publish texts and images for all smartphone apps independently and without programming know-how.

4. Website adaptation increases use by customers
More and more often, websites are accessed from smartphones and Netbooks. There are two alternatives for displaying a website properly on every device: A ‘Liquid Design’ which adjusts to browsers and devices, or a special version of the website for the iPhone, Android and Symbian devices, and Netbooks.

5. iPad: gain market share in time
The iPad could develop into a new channel for customer and subscription newspapers; all media are placing correspondingly high hopes in this new combination of smartphone, E-book reader and PC. This new market provides the opportunity to reach early adopters before the competition.