ODLO International: A contemporary and functional website for all seasons
Cutting-edge outdoor clothing is worth a sophisticated website. ODLO's web activities are tailored to the needs of their target groups and their editors.
Customer
ODLO is the inventor of the functional sports underwear. As the market and technology leader, ODLO is committed to producing the best functional sportswear for people who love movement. The brand is available worldwide in over 20 countries.
Task
Redesign and relaunch of ODLO International's corporate website reflecting the new visual image of the company. Develop and implement a new technical infrastructure and help to establish domain-focused marketing.
A stylish website for stylish outdoor clothing (screenshot).
ODLO's internet activities were developed and implemented based on an online survey, various analysis', technical and content specifications. Important aspects:
- Information architecture and navigation
- emotional design
- HTML Web Publishing (AJAX)
- getunik WCMS
- Tailored PIM (Product Information Management)
- Design / implementation of various Flash elements
- Store Locator (Google Map including custom filters and administration environment, import of store data via Excel file)
- interactive clothing advisor
- Web Analytic
- seasonal microsites
- site management by ODLO International
- Segmentation, publication, distribution of newsletters with Inxmail
- Support
Yong-Jong Lee, project manager:
"Odlo sets high standards not only for their products and athletes, but also for their online activities. We have accepted this challenge with a customized solution based on getunik's WCMS."
Inspiring, beautiful, functional
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